Beverage firm offers pea-flavored soda

After introducing the world to new soda flavors like fish taco and salmon, Seattle specialty beverage maker Jones Soda Co. is offering a new flavor: Green pea.

Green pea, along with other unusual sodas such as turkey and gravy, dinner roll, sweet potato and antacid flavor, will be part of the company's $10 to $15 "holiday pack" of bottled drinks available nationwide.

Peter van Stolk, chief executive of Jones Soda, said on Monday the collection of strange-flavored sodas usually sells out quickly, even though he can not stomach the drinks. Past flavors included broccoli casserole, corn on the cob and Brussel sprout.

"Why people buy it is beyond me. I can't drink a bottle of this stuff," said van Stolk.

Jones Soda, which sells traditional sodas alongside more exotic flavors like fufu berry and green apple, first introduced the holiday soda pack in 2003, gaining notoriety for its turkey and gravy flavor soda.

"We have the market share leader in turkey-flavored beverages," said van Stolk. "We know we can't compete with Coke or Pepsi by playing their game, but we know they're not going to come out with a turkey flavor or antacid flavor."

Asked if there were any flavors that were off limits, van Stolk said he put his foot down when it came to curried chicken flavor.

"Fish taco was just nasty and we tried curried chicken. That was just wrong," he said.

Copyright © 2006 Reuters Limited. All rights reserved.

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