Walmart pulls 'Superbad' DVD in Hawaii for featuring fake Hawaii license
Bonus packages of "Superbad" DVD movies carrying copies of a phony Hawaii driver's license featured in the hit comedy have been pulled from all Wal-Mart stores in the islands, a recall that could spread nationally, officials said yesterday.
The move came after Mayor Mufi Hannemann on Wednesday called the promotional plastic card "inappropriate" advertising, fearing minors could use it to pass as adults or buy alcohol. The city notified local authorities and even the Department of Homeland Security about the cards.
In the movie, produced by Sony Pictures, actor Christopher Mintz-Plasse, who plays high school teenager Fogell, tries to buy more than $100 worth of liquor for a senior party using a fake Hawaii I.D.
"We're very pleased that Wal-Mart has taken prompt, corrective measures to comply with the city's request to protect the integrity of our driver's license," Hannemann said yesterday in a news release. "It was foolish of the movie studio to include this prop in the DVD, particularly because it could be used by unscrupulous people to deceive others who are unfamiliar with our driver's license."
It's unclear if Wal-Mart's sales ban, for now limited to its seven Hawaii stores, would affect mainland shops also offering the "Superbad" DVD package. Wal-Mart is the only retailer marketing the movies with the card, according to Sony Pictures, though countless copies of the special package are up for sale on eBay and other Internet Web sites.
Brian Halsey, market manager over operations for Wal-Mart in Hawaii, said company officials "were considering" expanding the recall to all stores, but he wasn't aware of a decision yesterday.
Sony Pictures, declining to comment on how many special "Superbad" packages had been made, said yesterday there are no plans for additional production. In an e-mail, it said the card "has a shifting, dual photograph and other features to make clear it's not a real I.D."
"We regret that it has caused concerns in Hawaii or elsewhere," the company said. "This was a one-time promotion and no further shipments are planned."
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